Top Grocery Shopping
Trends of 2021 .
From the pandemic’s initial panic-buying rush
to the summer bread-baking craze, 2020 has
seen a number of grocery shopping trends.
Instacart has released
its “New Year, New Cart”
report with forecasts for
2021’s at-home food trends.
The company made predictions based on
search and purchase activity from 2019 and 2020,
as well as a survey by The Harris Poll.
Here are Instacart’s five grocery
trends to look forward to in 2021.
1. Flavourful Spices and Condiments, Instacart data found a boost in year-over-year sales
for certain shelf-stable sauces and spice blends.
2. Keto Products, Products with “keto” in the name saw a
72 per cent increase on Instacart’s marketplace.
3. Alcohol-Free Spirits, Trendy alcohol-free spirits have
increased 195 per cent year-over-year.
Consumers have also indicated a rising interest in
alcoholic versions of healthy drinks, like hard kombucha.
4. Locally-Run or Owned Brands, 23 per cent of survey respondents researched
brands before purchasing in 2020.
Instacart predicts consumers will
continue to be selective in 2021.
5. Weekday Shopping Trips, With 2020’s work-from-home flexibility, Instacart
saw weekday orders increase by eight per cent.
22 per cent of survey respondents said they
shifted from weekend to weekday shopping runs